Linktree vs Stan Store
Choose Linktree if you want a free page that can also sell a little; choose Stan Store if selling is the entire point. Stan Store publishes its prices ($29 and $99 a month) and a 0% platform fee, plus courses, memberships and coaching bookings. Linktree publishes neither its tier prices nor the percentage of the transaction fee it applies to Earn features — a real disadvantage when you are pricing a business.
Facts verified 2026-09-18. Records: Linktree · Stan Store
Choose Linktree if
Choose Linktree when you want to start at no cost, reach an audience that recognises the format, and sell occasionally. Digital Products and Courses run through Stripe, QR codes are free on every tier, and iOS and Android apps are published.
Choose Stan Store if
Choose Stan Store when margin matters. It documents a 0% platform fee, unlimited password-protected courses, recurring memberships, coaching calls with calendar and Zoom integration, a lead-magnet email product, marketing emails on Creator Pro, and Stripe, PayPal, Stan Payments, Afterpay and Klarna.
Compared field by field
| Capability | Linktree | Stan Store |
|---|---|---|
| Pricing and free tier | ||
| Free plan limits | Free plan documents unlimited links, core appearance options and basic analytics only. | No free plan. A time-limited trial is offered, and the affiliate-only account type is not a full store. |
| Monthly price | Unverified | $29/month (Creator); $99/month (Creator Pro) |
| Annual price | Unverified | $300/year (Creator); $948/year (Creator Pro) |
| One-time / lifetime price | None offered | None offered |
| Platform fee on sales | A transaction fee plus third-party processing applies to Linktree Earn features (Shops, Digital Products, Courses); the published help article does not state the percentage | 0% platform fee; Stripe and PayPal processing fees still apply |
| Analytics and acquisition | ||
| Analytics on the free tier | Basic analytics only | None — there is no free plan |
| Analytics on paid tiers | Advanced analytics on Pro; full analytics on Premium | Store and product analytics on Creator; advanced analytics on Creator Pro |
| Meta (Facebook) pixel | Pro and Premium plans | Creator Pro only |
| TikTok pixel | Unverified | Creator Pro only |
| Google tag / Analytics | Google Analytics integration on Pro and Premium | Creator Pro only — Google Analytics ID is part of the Pro pixel settings |
| Branding and page control | ||
| Custom domain | Not offered on any plan — Linktree states it does not allow a custom domain to replace the linktr.ee URL, and does not provide domain forwarding tools | Not available on any plan — Stan states there is no way to connect a custom domain yet, and suggests domain forwarding instead |
| Platform branding removal | Documented as a paid feature | Unverified |
| Unlimited links | Yes, on the free plan | Not applicable — Stan is a single storefront rather than a multi-link page |
| Custom fonts | Custom fonts documented as a paid appearance feature | Unverified |
| Password protection | Unverified | Courses are password protected |
| Audience | ||
| Email capture | Yes — email signup and contact-collection links | Yes — a lead-magnet product collects names and emails |
| Email marketing / sending | Unverified | Creator Pro only — marketing emails and email flows with unlimited contacts |
| QR codes | Yes — free on every plan; QR customisation is Pro and Premium, and scan analytics require a paid plan | Unverified |
| Mobile app | Official iOS and Android apps | iOS only — Stan states the app is not available on Android |
| Commerce | ||
| Native storefront | Yes — Digital Products and Courses through Linktree Earn | Yes — the product is itself a storefront |
| Native checkout | Yes — checkout runs through Stripe | Yes — one-tap checkout |
| Digital products | Yes — sold from the profile | Yes — ebooks, templates, guides and bundles |
| Courses | Yes, via Linktree Earn | Yes — unlimited password-protected courses hosted on Stan |
| Memberships / subscriptions | Unverified | Yes — recurring daily, weekly, monthly or annual billing |
| Bookings and appointments | Unverified | Yes — coaching calls with Google Calendar and Zoom integration |
| Payment processors | Stripe | Stripe and PayPal; Creator Pro adds Stan Payments, Afterpay and Klarna |
| Technical and integrations | ||
| Server-rendered profile HTML | Unverified | Unverified |
| Integrations | Documented integrations include Meta Pixel and Google Analytics | Google Calendar and Zoom for bookings; Stripe and PayPal for payments |
Facts last checked: September 2026. Every claim is traced to the platform's own published documentation; fields the platform does not publish are marked unverified, which is not the same as a documented "no".
Limitations of this comparison
Neither platform offers a custom domain: Linktree states it does not support one, and Stan Store states it cannot connect one yet. Stan Store puts all pixels and the Google Analytics ID on Creator Pro at $99/month; Linktree puts Meta Pixel and Google Analytics on Pro and Premium.
Frequently asked questions
- Which charges less to sell, Linktree or Stan Store?
- Stan Store documents a 0% platform fee. Linktree states a transaction fee plus processing applies to its Earn features without publishing the percentage, so we cannot compare the two numerically.
- Does Stan Store have a free plan like Linktree?
- No. Stan Store is subscription-only at $29/month or $99/month. Linktree has a free plan with unlimited links and basic analytics.
- Can either platform use my own domain?
- No. Linktree states it does not offer a custom domain to replace the linktr.ee URL, and Stan Store states it has no way to connect one yet.
Sources last checked: September 2026
- Linktree pricing
- Overview of paid features
- Understanding transaction and processing fees
- Facebook (Meta) Pixel integration
- Google Analytics integration
- Can I change the Linktree URL to a custom domain?
- Upgrade plans and payment options
- How to create an email signup link
- Create a QR code for your Linktree
- The Linktree app for iOS and Android
- Creator vs Creator Pro
- Stan and Stripe transaction fees
- How do I add pixel IDs for analytics?
- Adding a Meta pixel ID
- Common feature requests (custom domains)
- e-Courses
- Collect emails and applications
- Creator Pro features
- How to create a coaching call product
- Stan mobile app (iOS)
Continue reading
- Linktree platform record
- Stan Store platform record
- Best link-in-bio tools in 2026
- Directory of ten platforms
- How we evaluate link-in-bio tools
- All published comparisons
- Beacons vs Stan Store
- Linklay vs Stan Store
- Linktree vs Beacons
Machine-readable versions: Markdown · JSON dataset