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    Linklay vs Shorby

    Both are built around retargeting, and the difference is scope and cost. Shorby applies pixels to every smart link you share, not only a bio page, but it has no free plan and starts at $15/month. Linklay documents Meta, TikTok and Google pixels on a free page. If retargeting beyond the bio page is the job, Shorby; otherwise Linklay does the same thing for nothing.

    Facts verified 2026-09-18. Records: Linklay · Shorby

    Choose Linklay if

    Choose Linklay when the bio page is where your traffic lands. Free pixels, live analytics, email capture and QR codes, a documented $9.99/month upgrade, and crawlable profile HTML cover the common case, and you never pay to see your own data.

    Choose Shorby if

    Choose Shorby when you share many individual links across channels and want every one of them to carry your pixel. Shorby documents pixel IDs across ad platforms, Click Insights on all plans, a Google Analytics integration from Pro, messenger buttons, link scheduling and an email subscribe button.

    Compared field by field

    Linklay and Shorby compared on pricing, analytics, page control, audience tools, commerce and technical capabilities, as documented by each platform
    CapabilityLinklayShorby
    Pricing and free tier
    Free plan limitsFree plan documents unlimited links, live visitor analytics, Meta/TikTok/Google retargeting pixels, email capture, custom themes, QR codes, scheduled links, a Stripe tip jar and AI link ordering. Branding removal, verified badge, video backgrounds and custom domain are Pro-only.No free plan — Shorby states there is no free plan, only a five-day trial on Rocket
    Monthly price$9.99/month (Pro)$15/month (Rocket, the entry tier)
    Annual price$99/year (Pro)$12/month billed annually — $144/year (Rocket)
    One-time / lifetime priceUnverifiedNone offered
    Platform fee on sales0% platform fee; Linklay states it does not process creator payments or take a cut of creator salesUnverified
    Analytics and acquisition
    Analytics on the free tierIncluded on the free planNone — there is no free plan
    Analytics on paid tiersIncluded on all plansClick Insights on all plans; Google Analytics integration from Pro
    Live / real-time analyticsLive analytics with device, geography and referrer breakdownsUnverified
    Meta (Facebook) pixelIncluded on the free planPixel ID support documented across ad platforms; the tier is not stated
    TikTok pixelIncluded on the free planUnverified
    Google tag / AnalyticsIncluded on the free planGoogle Analytics connection documented, described as a Pro feature
    Branding and page control
    Custom domainPro plan onlyUnverified
    Platform branding removalPro planUnverified
    Unlimited linksYes, on the free planUnverified
    Video backgroundsPro planUnverified
    Link schedulingScheduled links on the free plan; advanced scheduling on ProYes — links can be scheduled
    Audience
    Email captureIncluded on the free planYes — an email subscribe button can be added to a Shor page
    QR codesIncluded on the free planUnverified
    Mobile appNative iOS app published on the App StoreUnverified
    Commerce
    Native storefrontNo native storefrontUnverified
    Native checkoutNo — Linklay states it does not process creator paymentsUnverified
    CoursesNot offeredUnverified
    Bookings and appointmentsNot offeredUnverified
    Tips and donationsTip jar routed through the creator's own Stripe accountUnverified
    Payment processorsStripe, connected by the creatorUnverified
    Technical and integrations
    Server-rendered profile HTMLYes — a raw request for a public profile returns profile-specific HTML, including the display name, bio text, link labels, page title, OpenGraph tags and two JSON-LD blocksUnverified
    SEO / meta controlsStructured data and OpenGraph metadata generated per profileUnverified
    IntegrationsUnverifiedMessenger buttons (WhatsApp, Telegram, Messenger), ad-platform pixels and Google Analytics

    Facts last checked: September 2026. Every claim is traced to the platform's own published documentation; fields the platform does not publish are marked unverified, which is not the same as a documented "no".

    Limitations of this comparison

    Shorby publishes very little tier mapping: the plan level for pixels, branding removal, link allowances and a custom domain are all unrecorded, and there is no free plan — only a five-day trial. Linklay publishes no UTM handling or analytics retention.

    Frequently asked questions

    Does Shorby have a free plan?
    No. Shorby states there is no free plan; the entry Rocket tier is $15/month, or $12/month billed annually, with a five-day trial.
    Which is better for retargeting?
    Shorby if you need pixels on every link you share across channels. Linklay if the bio page itself is the destination — it documents Meta, TikTok and Google pixels at $0.
    Does Shorby support the TikTok pixel?
    Shorby describes pixel IDs generically across ad platforms without naming TikTok, so we record TikTok support as unverified rather than as a yes or a no.
    Sources last checked: September 2026

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    Machine-readable versions: Markdown · JSON dataset