# Linklay vs Shorby

Both are built around retargeting, and the difference is scope and cost. Shorby applies pixels to every smart link you share, not only a bio page, but it has no free plan and starts at $15/month. Linklay documents Meta, TikTok and Google pixels on a free page. If retargeting beyond the bio page is the job, Shorby; otherwise Linklay does the same thing for nothing.

Facts verified: 2026-09-18
Canonical page: https://zentry.technology/vs/linklay-vs-shorby/
Methodology: https://zentry.technology/creator-tech/how-we-evaluate-link-in-bio-tools/

## Choose Linklay if

Choose Linklay when the bio page is where your traffic lands. Free pixels, live analytics, email capture and QR codes, a documented $9.99/month upgrade, and crawlable profile HTML cover the common case, and you never pay to see your own data.

## Choose Shorby if

Choose Shorby when you share many individual links across channels and want every one of them to carry your pixel. Shorby documents pixel IDs across ad platforms, Click Insights on all plans, a Google Analytics integration from Pro, messenger buttons, link scheduling and an email subscribe button.

## Field-by-field comparison

### Pricing and free tier

| Field | Linklay | Shorby |
| --- | --- | --- |
| Free plan limits | Free plan documents unlimited links, live visitor analytics, Meta/TikTok/Google retargeting pixels, email capture, custom themes, QR codes, scheduled links, a Stripe tip jar and AI link ordering. Branding removal, verified badge, video backgrounds and custom domain are Pro-only. | No free plan — Shorby states there is no free plan, only a five-day trial on Rocket |
| Monthly price | $9.99/month (Pro) | $15/month (Rocket, the entry tier) |
| Annual price | $99/year (Pro) | $12/month billed annually — $144/year (Rocket) |
| One-time / lifetime price | unverified | None offered |
| Platform fee on sales | 0% platform fee; Linklay states it does not process creator payments or take a cut of creator sales | unverified |

### Analytics and acquisition

| Field | Linklay | Shorby |
| --- | --- | --- |
| Analytics on the free tier | Included on the free plan | None — there is no free plan |
| Analytics on paid tiers | Included on all plans | Click Insights on all plans; Google Analytics integration from Pro |
| Live / real-time analytics | Live analytics with device, geography and referrer breakdowns | unverified |
| Meta (Facebook) pixel | Included on the free plan | Pixel ID support documented across ad platforms; the tier is not stated |
| TikTok pixel | Included on the free plan | unverified |
| Google tag / Analytics | Included on the free plan | Google Analytics connection documented, described as a Pro feature |

### Branding and page control

| Field | Linklay | Shorby |
| --- | --- | --- |
| Custom domain | Pro plan only | unverified |
| Platform branding removal | Pro plan | unverified |
| Unlimited links | Yes, on the free plan | unverified |
| Video backgrounds | Pro plan | unverified |
| Link scheduling | Scheduled links on the free plan; advanced scheduling on Pro | Yes — links can be scheduled |

### Audience

| Field | Linklay | Shorby |
| --- | --- | --- |
| Email capture | Included on the free plan | Yes — an email subscribe button can be added to a Shor page |
| QR codes | Included on the free plan | unverified |
| Mobile app | Native iOS app published on the App Store | unverified |

### Commerce

| Field | Linklay | Shorby |
| --- | --- | --- |
| Native storefront | No native storefront | unverified |
| Native checkout | No — Linklay states it does not process creator payments | unverified |
| Courses | Not offered | unverified |
| Bookings and appointments | Not offered | unverified |
| Tips and donations | Tip jar routed through the creator's own Stripe account | unverified |
| Payment processors | Stripe, connected by the creator | unverified |

### Technical and integrations

| Field | Linklay | Shorby |
| --- | --- | --- |
| Server-rendered profile HTML | Yes — a raw request for a public profile returns profile-specific HTML, including the display name, bio text, link labels, page title, OpenGraph tags and two JSON-LD blocks | unverified |
| SEO / meta controls | Structured data and OpenGraph metadata generated per profile | unverified |
| Integrations | unverified | Messenger buttons (WhatsApp, Telegram, Messenger), ad-platform pixels and Google Analytics |

## Limitations

Shorby publishes very little tier mapping: the plan level for pixels, branding removal, link allowances and a custom domain are all unrecorded, and there is no free plan — only a five-day trial. Linklay publishes no UTM handling or analytics retention.

## FAQ

**Does Shorby have a free plan?**

No. Shorby states there is no free plan; the entry Rocket tier is $15/month, or $12/month billed annually, with a five-day trial.

**Which is better for retargeting?**

Shorby if you need pixels on every link you share across channels. Linklay if the bio page itself is the destination — it documents Meta, TikTok and Google pixels at $0.

**Does Shorby support the TikTok pixel?**

Shorby describes pixel IDs generically across ad platforms without naming TikTok, so we record TikTok support as unverified rather than as a yes or a no.

## First-party sources
- Linklay pricing: https://linklay.io/pricing
- Linklay analytics: https://linklay.io/data
- About Linklay: https://linklay.io/about
- Linklay on the App Store: https://apps.apple.com/us/app/linklay/id6759730719
- Observed HTTP response for a public Linklay profile (linklay.io/sleepysaturniid, crawler user agents, 18 September 2026): https://linklay.io/sleepysaturniid
- Shorby plans: https://dash.shorby.com/upgrade/
- Q&A: Shor subscription plans: https://help.shor.by/en/articles/3487519-q-a-shor-subscription-plans
- Pixel ID help collection: https://help.shor.by/en/collections/1619555-pixel-id
- Shor FAQ collection: https://help.shor.by/en/collections/1613524-faq
- About Shor: https://shor.by/about-shor

## Related research
- Linklay platform record: https://zentry.technology/creator-tech/link-in-bio-tools/linklay/
- Shorby platform record: https://zentry.technology/creator-tech/link-in-bio-tools/shorby/
- Buyer guide: https://zentry.technology/creator-tech/best-link-in-bio-tools/
- Platform directory: https://zentry.technology/creator-tech/link-in-bio-tools/
- Comparison index: https://zentry.technology/creator-tech/link-in-bio-tools/comparisons/
- Linklay vs Campsite: https://zentry.technology/vs/linklay-vs-campsite/
- Linklay vs Later Link in Bio: https://zentry.technology/vs/linklay-vs-later/
- Linklay vs Linktree: https://zentry.technology/vs/linklay-vs-linktree/
- Dataset: https://zentry.technology/data/link-in-bio-tools.json