Creator Tech
How AI Search Changes Link-in-Bio Discovery
When answers are assembled from retrieved documents, a creator page stops being only a destination and starts being a potential source.
Elena Marsh · August 22, 2026 · 8 min read
Elena Marsh
Editor, AI & Infrastructure
Elena Marsh writes about machine learning systems, inference economics and the data centre build-out. She previously worked as a platform engineer before moving to full-time technology reporting.
Covers: Artificial intelligence · Cloud infrastructure · Semiconductors
Stories by Elena Marsh
Creator Tech
AI Citations vs Brand Mentions: Why the Difference Matters
Three outcomes get collapsed into one metric. Being used as a source, being named, and being recommended are produced by different mechanisms and need different measurement.
Elena Marsh · August 19, 2026 · 9 min read
AI
Why AI inference costs keep falling faster than anyone predicted
Cheaper serving is reshaping which AI products can exist at all — and the pressure is moving from training budgets to runtime margins.
Elena Marsh · February 18, 2026 · 8 min read
Guides
How to evaluate a model provider without guessing
A practical framework for comparing model vendors on the criteria that survive contact with production.
Elena Marsh · February 16, 2026 · 9 min read
AI
Small models are quietly eating the easy work
Classification, extraction and routing are moving off frontier models and onto systems small enough to run on a laptop.
Elena Marsh · February 11, 2026 · 6 min read
Technology
The data centre power problem is a grid problem
Compute capacity is increasingly limited by electricity and interconnection queues rather than by chip supply.
Elena Marsh · February 8, 2026 · 8 min read
Technology
Custom silicon goes mainstream
Designing your own chip used to be a strategy for three companies. It is becoming a standard cost-control measure.
Elena Marsh · January 26, 2026 · 6 min read