# Linktree vs Carrd

Choose Linktree for a creator page with native selling and a recognisable format. Choose Carrd if page ownership matters: $19/year Pro Standard puts your one-page site on your own domain with meta tags, canonical URLs and sitemaps, while Linktree states it does not offer a custom domain on any plan. Carrd has no native checkout, so commerce is the trade.

Facts verified: 2026-09-18
Canonical page: https://zentry.technology/vs/linktree-vs-carrd/
Methodology: https://zentry.technology/creator-tech/how-we-evaluate-link-in-bio-tools/

## Choose Linktree if

Choose Linktree when you want links, commerce and audience tools without building anything. Digital Products and Courses sell through Stripe, email signup links and free QR codes are documented, and iOS and Android apps are published.

## Choose Carrd if

Choose Carrd when the address and the markup should be yours. Pro Standard at $19/year documents a custom domain, Site Analytics through Google Analytics, Plausible, Fathom, Matomo or PostHog, Marketing Trackers for ad platforms, meta tags, canonical URLs, sitemaps, password protection, UTM collection and up to three sites — rising to 1,000 on higher tiers.

## Field-by-field comparison

### Pricing and free tier

| Field | Linktree | Carrd |
| --- | --- | --- |
| Free plan limits | Free plan documents unlimited links, core appearance options and basic analytics only. | Basic plan documents up to 3 sites with Carrd branding, and no custom domain, forms, widgets or analytics. |
| Monthly price | unverified | No monthly billing — Carrd bills annually |
| Annual price | unverified | $9/year (Pro Lite); $19/year (Pro Standard); $49/year (Pro Plus) |
| One-time / lifetime price | None offered | None offered |
| Platform fee on sales | A transaction fee plus third-party processing applies to Linktree Earn features (Shops, Digital Products, Courses); the published help article does not state the percentage | No native checkout; payments run through embedded third parties, so no Carrd platform fee is documented |
| Profiles or sites included | unverified | 3 sites on Basic and Pro Lite, scaling to 1,000 sites on the highest tiers |

### Analytics and acquisition

| Field | Linktree | Carrd |
| --- | --- | --- |
| Analytics on the free tier | Basic analytics only | None on the free plan |
| Analytics on paid tiers | Advanced analytics on Pro; full analytics on Premium | Site Analytics via Google Analytics, Plausible, Fathom, Matomo, PostHog and others on Pro Standard or higher |
| Meta (Facebook) pixel | Pro and Premium plans | Pro Standard or higher, via Marketing Trackers — the documentation names Facebook as an example ad platform and lists pixel-type trackers |
| TikTok pixel | unverified | unverified |
| Google tag / Analytics | Google Analytics integration on Pro and Premium | Pro Standard or higher, via Site Analytics |
| UTM parameter support | unverified | Yes — UTM parameter values can be collected and used |

### Branding and page control

| Field | Linktree | Carrd |
| --- | --- | --- |
| Custom domain | Not offered on any plan — Linktree states it does not allow a custom domain to replace the linktr.ee URL, and does not provide domain forwarding tools | Pro Standard or higher |
| Platform branding removal | Documented as a paid feature | Pro Lite and above |
| Unlimited links | Yes, on the free plan | Not applicable — Carrd builds pages, with no link-list limit documented |
| Custom CSS | unverified | Advanced settings allow custom styles on Pro tiers |
| Custom fonts | Custom fonts documented as a paid appearance feature | Local Fonts on Pro tiers |
| Password protection | unverified | Yes — a site can be restricted with a password |

### Audience

| Field | Linktree | Carrd |
| --- | --- | --- |
| Email capture | Yes — email signup and contact-collection links | Yes — forms with email service integrations on Pro |
| QR codes | Yes — free on every plan; QR customisation is Pro and Premium, and scan analytics require a paid plan | Pro Lite or higher |
| Mobile app | Official iOS and Android apps | unverified |

### Commerce

| Field | Linktree | Carrd |
| --- | --- | --- |
| Native storefront | Yes — Digital Products and Courses through Linktree Earn | No native storefront |
| Native checkout | Yes — checkout runs through Stripe | No — payment-enabled forms and third-party embeds only |
| Digital products | Yes — sold from the profile | No native delivery; third-party embeds only |
| Courses | Yes, via Linktree Earn | Not offered |
| Bookings and appointments | unverified | No native booking; embeds only |
| Tips and donations | unverified | No native tipping; payment-enabled forms on Pro |
| Payment processors | Stripe | Third-party only — Stripe and PayPal via forms and embeds |

### Technical and integrations

| Field | Linktree | Carrd |
| --- | --- | --- |
| Server-rendered profile HTML | unverified | unverified |
| SEO / meta controls | unverified | Meta tags, canonical URL, sitemaps and share images |
| Integrations | Documented integrations include Meta Pixel and Google Analytics | Analytics platforms, form/email services and third-party embeds |

## Limitations

Carrd documents no storefront, courses, bookings or tipping, no mobile app, and does not name TikTok among its Marketing Trackers. Linktree does not publish tier prices, and neither platform documents whether page content is served in the initial HTML response.

## FAQ

**Can I use my own domain with Linktree or Carrd?**

Carrd yes, from Pro Standard at $19/year. Linktree no — its help centre states a custom domain cannot replace the linktr.ee URL, on any plan.

**Which is better for SEO?**

Carrd. It documents meta tags, canonical URLs, sitemaps and share images. Linktree documents no SEO controls.

**Can I sell on Carrd?**

Not natively. Carrd supports payment-enabled forms and third-party embeds such as Stripe, PayPal or Gumroad, but documents no storefront or checkout of its own.

## First-party sources
- Linktree pricing: https://linktr.ee/s/pricing
- Overview of paid features: https://help.linktr.ee/en/articles/5434140-an-overview-of-paid-features-available-on-linktree
- Understanding transaction and processing fees: https://help.linktr.ee/en/articles/11410206-understanding-transaction-and-processing-fees-on-linktree
- Facebook (Meta) Pixel integration: https://help.linktr.ee/en/articles/5434194-facebook-meta-pixel-integration
- Google Analytics integration: https://help.linktr.ee/en/articles/5434201-google-analytics-integration
- Can I change the Linktree URL to a custom domain?: https://help.linktr.ee/en/articles/6571689-can-i-change-the-linktree-url-to-a-custom-domain
- Upgrade plans and payment options: https://help.linktr.ee/en/articles/5434083-upgrade-plans-and-payment-options
- How to create an email signup link: https://help.linktr.ee/en/articles/5434187-how-to-create-an-email-signup-link
- Create a QR code for your Linktree: https://help.linktr.ee/en/articles/5434152-create-a-qr-code-for-your-linktree
- The Linktree app for iOS and Android: https://help.linktr.ee/en/articles/6366453-the-linktree-app-for-ios-and-android
- Carrd Pro plans: https://carrd.co/docs/pro/plans
- Pro features: https://carrd.co/docs/pro/features
- Setting up site analytics: https://carrd.co/docs/sites/setting-up-site-analytics
- Setting up marketing trackers: https://carrd.co/docs/sites/setting-up-marketing-trackers
- Using a custom domain: https://carrd.co/docs/sites/using-a-custom-domain
- Generating a QR code: https://carrd.co/docs/sites/generating-a-qr-code
- Setting up a custom form: https://carrd.co/docs/forms/setting-up-a-custom-form
- Adding password protection: https://carrd.co/docs/sites/adding-password-protection
- Adding meta tags: https://carrd.co/docs/sites/adding-meta-tags
- Using UTM parameters: https://carrd.co/docs/sites/using-utm-parameters

## Related research
- Linktree platform record: https://zentry.technology/creator-tech/link-in-bio-tools/linktree/
- Carrd platform record: https://zentry.technology/creator-tech/link-in-bio-tools/carrd/
- Buyer guide: https://zentry.technology/creator-tech/best-link-in-bio-tools/
- Platform directory: https://zentry.technology/creator-tech/link-in-bio-tools/
- Comparison index: https://zentry.technology/creator-tech/link-in-bio-tools/comparisons/
- Linklay vs Carrd: https://zentry.technology/vs/linklay-vs-carrd/
- Linktree vs Campsite: https://zentry.technology/vs/linktree-vs-campsite/
- Linktree vs Lnk.Bio: https://zentry.technology/vs/linktree-vs-lnk-bio/
- Dataset: https://zentry.technology/data/link-in-bio-tools.json