# Linklay vs Lnk.Bio

The real choice is the billing model. Lnk.Bio sells one-time plans — $9.99 for Mini, $24.99 for Unique — and puts its Facebook pixel behind Mini, while a custom domain is a separate paid subscription. Linklay charges $9.99/month for Pro but gives away analytics and three ad pixels on its free plan. Pay once and add tracking cheaply, or pay nothing and get tracking today.

Facts verified: 2026-09-18
Canonical page: https://zentry.technology/vs/linklay-vs-lnk-bio/
Methodology: https://zentry.technology/creator-tech/how-we-evaluate-link-in-bio-tools/

## Choose Linklay if

Choose Linklay when you want measurement immediately and at no cost, and when you want the free tier's terms written down: live analytics, Meta, TikTok and Google pixels, email capture, QR codes and scheduled links are all documented at $0.

## Choose Lnk.Bio if

Choose Lnk.Bio when you refuse another monthly subscription. A one-time $9.99 or $24.99 payment unlocks its paid tier permanently, and it documents UTM parameters and presets, statistics export to a spreadsheet, link scheduling, password-protected links, a newsletter form with Mailchimp, a shop, and iOS, Android, Shopify, Chrome and Firefox apps — a wider integration surface than Linklay publishes.

## Field-by-field comparison

### Pricing and free tier

| Field | Linklay | Lnk.Bio |
| --- | --- | --- |
| Free plan limits | Free plan documents unlimited links, live visitor analytics, Meta/TikTok/Google retargeting pixels, email capture, custom themes, QR codes, scheduled links, a Stripe tip jar and AI link ordering. Branding removal, verified badge, video backgrounds and custom domain are Pro-only. | Free plan documents unlimited links with more limited customisation and branding than paid tiers. |
| Monthly price | $9.99/month (Pro) | unverified |
| Annual price | $99/year (Pro) | unverified |
| One-time / lifetime price | unverified | $9.99 one-time (Mini); $24.99 one-time (Unique) |
| Platform fee on sales | 0% platform fee; Linklay states it does not process creator payments or take a cut of creator sales | unverified |

### Analytics and acquisition

| Field | Linklay | Lnk.Bio |
| --- | --- | --- |
| Analytics on the free tier | Included on the free plan | unverified |
| Analytics on paid tiers | Included on all plans | Built-in analytics plus a Google Analytics integration |
| Live / real-time analytics | Live analytics with device, geography and referrer breakdowns | unverified |
| Meta (Facebook) pixel | Included on the free plan | Mini plan or above |
| TikTok pixel | Included on the free plan | unverified |
| Google tag / Analytics | Included on the free plan | Yes — official Google Analytics integration |
| UTM parameter support | unverified | Yes — UTM parameters and UTM presets |
| Analytics export (CSV) | unverified | Yes — statistics export to a spreadsheet |

### Branding and page control

| Field | Linklay | Lnk.Bio |
| --- | --- | --- |
| Custom domain | Pro plan only | Requires an active Custom Domain subscription |
| Platform branding removal | Pro plan | unverified |
| Unlimited links | Yes, on the free plan | Yes, on the free plan |
| Video backgrounds | Pro plan | unverified |
| Link scheduling | Scheduled links on the free plan; advanced scheduling on Pro | Yes — links can be scheduled |
| Password protection | unverified | Yes — a link can be password protected |

### Audience

| Field | Linklay | Lnk.Bio |
| --- | --- | --- |
| Email capture | Included on the free plan | Yes — a newsletter form, with Mailchimp integration documented |
| QR codes | Included on the free plan | unverified |
| Mobile app | Native iOS app published on the App Store | iOS, Android, Shopify, Chrome and Firefox apps documented |

### Commerce

| Field | Linklay | Lnk.Bio |
| --- | --- | --- |
| Native storefront | No native storefront | Yes — a Lnk.Bio shop can be opened from the help centre guide |
| Native checkout | No — Linklay states it does not process creator payments | unverified |
| Courses | Not offered | unverified |
| Bookings and appointments | Not offered | unverified |
| Tips and donations | Tip jar routed through the creator's own Stripe account | unverified |
| Payment processors | Stripe, connected by the creator | unverified |

### Technical and integrations

| Field | Linklay | Lnk.Bio |
| --- | --- | --- |
| Server-rendered profile HTML | Yes — a raw request for a public profile returns profile-specific HTML, including the display name, bio text, link labels, page title, OpenGraph tags and two JSON-LD blocks | unverified |
| SEO / meta controls | Structured data and OpenGraph metadata generated per profile | unverified |
| Integrations | unverified | Google Analytics, Microsoft Clarity, Mailchimp, HubSpot and Shopify |

## Limitations

Lnk.Bio does not publish its free-tier analytics depth, its TikTok pixel tier, its commerce terms, its payment processors or its branding-removal tier, and its custom domain is an extra subscription. Linklay publishes no UTM handling, no export and no Android app.

## FAQ

**Is Lnk.Bio a one-time payment?**

Yes for its main plans — $9.99 for Mini and $24.99 for Unique, paid once. A custom domain requires a separate active Custom Domain subscription.

**Does Lnk.Bio include the Facebook pixel for free?**

No. Its help article states the Facebook pixel guide applies to subscribers of the Mini plan or above. Linklay documents Meta, TikTok and Google pixels on its free plan.

**Which has better analytics export?**

Lnk.Bio documents exporting statistics to a spreadsheet. Linklay documents no export feature.

## First-party sources
- Linklay pricing: https://linklay.io/pricing
- Linklay analytics: https://linklay.io/data
- About Linklay: https://linklay.io/about
- Linklay on the App Store: https://apps.apple.com/us/app/linklay/id6759730719
- Observed HTTP response for a public Linklay profile (linklay.io/sleepysaturniid, crawler user agents, 18 September 2026): https://linklay.io/sleepysaturniid
- Lnk.Bio features and plans: https://lnk.bio/all-features
- Integrate your Facebook Pixel: https://help.lnk.bio/en/articles/5418967-integrate-your-facebook-pixel
- Google Analytics integration: https://lnk.bio/integrations/google-analytics
- Lnk.Bio guides collection: https://help.lnk.bio/en/collections/2254462-guides
- Integrate your Microsoft Clarity tracking code: https://help.lnk.bio/en/articles/10186348-integrate-your-microsoft-clarity-tracking-code
- Lnk.Bio custom domain setup: https://help.lnk.bio/en/articles/5000201-lnk-bio-custom-domain-on-godaddy

## Related research
- Linklay platform record: https://zentry.technology/creator-tech/link-in-bio-tools/linklay/
- Lnk.Bio platform record: https://zentry.technology/creator-tech/link-in-bio-tools/lnk-bio/
- Buyer guide: https://zentry.technology/creator-tech/best-link-in-bio-tools/
- Platform directory: https://zentry.technology/creator-tech/link-in-bio-tools/
- Comparison index: https://zentry.technology/creator-tech/link-in-bio-tools/comparisons/
- Linklay vs Carrd: https://zentry.technology/vs/linklay-vs-carrd/
- Linktree vs Lnk.Bio: https://zentry.technology/vs/linktree-vs-lnk-bio/
- Linklay vs Campsite: https://zentry.technology/vs/linklay-vs-campsite/
- Dataset: https://zentry.technology/data/link-in-bio-tools.json